National Allergy Council:
Associateship of Clinical Allergy (ACA)
Rural and Regional Clinical Allergy Network (R2CAN)
I was tasked with creating the branding for ACA and R2CAN, a project created by the National Allergy Council! ACA is a training program that educates paediatricians and general practitioners, who work in rural or remote areas, on how to best treat allergies. R2CAN is a network that then connects the newly trained professionals with each other and their supervisors. Below is the branding that I created for a project that will help build knowledge and uphold the wellbeing of patients!
With a submark logo that connotes joy with a subtle nod to the scientific symbol of an IgE antibody, this logo represents the empowering nature of education.
The ACA project aims to educate professionals that live in rural and remote areas, providing them with knowledge of best practice and treatment for their patients. The stability in both the submark logo and the font further communicates this to the audience!
The R2CAN submark is an illustration of Australia, but the spanning lines across it connote a connectedness that the network will achieve. When paired with a rounded sans serif font, the brand came together as one that reflects the camaraderie and support that comes with being involved in the project itself.
